This web site has the feel of a product of a busy start up. The graphics are clean, modern and vibrant. There is an English language option, even though the main target is clearly the Chinese market. But... but the arrangement of the products is not quite logical and the odd random font appears here and there.
I first took screenshots of this web site in 2016, and in 2018 I noticed that it had barely changed. I have been struck by this a few times with Chinese sites. I find it a touch odd, as China is supposed to have such an 'always-online' population, supposedly obsessed with the newest products.