DISRAELI GEARS
FSA stands for Full Speed Ahead. The brand is owned by Tien Hsin Industries of Taichung, Taiwan.
Tien Hsin, established in 1970, has long been a supplier of generic, but reliable, headsets and bottom brackets, both to bicycle manufacturers, as original equipment, and to 'aspirational' western component brands, logo-ed up accordingly. In about 1994, Tien Hsin decided to move up the food chain and launch an 'aspirational' brand of its own - hence FSA. As branding exercises go, the management of the FSA brand has been exceptionally disciplined. The promotional material is determinedly free of any mention of Tien Hsin and the tone and imagery is resolutely North American. Most of the consumers, that I know, think of FSA as an American brand.
The FSA brand was initially used for mid- to up-market headsets and bottom bracket units. But today FSA provides a bewildering, almost impossible array of bicycle components.
In 2016 FSA launched a wireless electronic derailleur as part of their top of the range FSA K-Force WE groupset.
see also US Trademark # 1,907,836 - FSA 1994
see also US Trademark # 1,907,836 - FSA 1994
see also US Trademark # 1,907,837 - FSA 1994
see also US Trademark # 1,907,837 - FSA 1994
see also Taiwanese Patent # 201121842 - FSA 2009
see also Taiwanese Patent # 201121842 - FSA 2009
see also Taiwanese Patent # 201136802 - FSA 2010
see also Taiwanese Patent # 201136802 - FSA 2010
see also US Trademark # 4,086,754 - FSA 2011
see also US Trademark # 4,086,754 - FSA 2011
see also US Trademark # 4,164,091 - FSA 2011
see also US Trademark # 4,164,091 - FSA 2011
see also US Trademark # 5,468,420 - FSA 2011
see also US Trademark # 5,468,420 - FSA 2011
see also Taiwanese Patent # 201520126 - FSA 2013
see also Taiwanese Patent # 201520126 - FSA 2013
FSA K-Force WE high-tech electronic groupset 2016
FSA K-Force WE high-tech electronic groupset 2016
see also Taiwanese Patent # I611979B - FSA 2017
see also Taiwanese Patent # I611979B - FSA 2017
FSA K-Force WE Workshop Series (13 episodes) 2018
FSA K-Force WE Workshop Series (13 episodes) 2018
FSA - K-Force WE User Manual 2018
FSA - K-Force WE User Manual 2018
FSA K-Force WE - web site 2018
FSA K-Force WE - web site 2018
