FSA stands for Full Speed Ahead. The brand is owned by Tien Hsin Industries of Taichung, Taiwan.
Tien Hsin, established in 1970, has long been a supplier of generic, but reliable, headsets and bottom brackets, both to bicycle manufacturers, as original equipment, and to 'aspirational' western component brands, logo-ed up accordingly. In about 1994, Tien Hsin decided to move up the food chain and launch an 'aspirational' brand of its own - hence FSA. As branding exercises go, the management of the FSA brand has been exceptionally disciplined. The promotional material is determinedly free of any mention of Tien Hsin and the tone and imagery is resolutely North American. Most of the consumers, that I know, think of FSA as an American brand.
The FSA brand was initially used for mid- to up-market headsets and bottom bracket units. But today FSA provides a bewildering, almost impossible array of bicycle components.
In 2016 FSA launched a wireless electronic derailleur as part of their top of the range FSA K-Force WE groupset.
see also US Trademark # 1,907,836 1994
see also US Trademark # 1,907,836 1994
- Publisher: US Patent and Trademark Office
- Date: First use May 1994
- Derailleur brands: FSA
- Derailleurs: none
see also US Trademark # 1,907,837 1994
see also US Trademark # 1,907,837 1994
- Publisher: US Patent and Trademark Office
- Date: First use May 1994
- Derailleur brands: FSA
- Derailleurs: none
see also Taiwanese Patent # 201121842 - FSA 2009
see also Taiwanese Patent # 201121842 - FSA 2009
- Publisher: Taiwan Intellectual Property Office
- Date: Priority date December 2009
- Derailleur brands: FSA
- Derailleurs: unknown
see also Taiwanese Patent # 201136802 - FSA 2010
see also Taiwanese Patent # 201136802 - FSA 2010
- Publisher: Taiwan Intellectual Property Office
- Date: Priority date April 2010
- Derailleur brands: FSA
- Derailleurs: unknown
see also US Trademark # 4,086,754 2011
see also US Trademark # 4,086,754 2011
- Publisher: US Patent and Trademark Office
- Date: Application filed March 2011
- Derailleur brands: FSA
- Derailleurs: none
see also Taiwanese Patent # 201520126 - FSA 2013
see also Taiwanese Patent # 201520126 - FSA 2013
- Publisher: Taiwan Intellectual Property Office
- Date: Priority date November 2013
- Derailleur brands: FSA, Vision
- Derailleurs: nothing specific
see also Taiwanese Patent # I611979B - FSA 2017
see also Taiwanese Patent # I611979B - FSA 2017
- Publisher: Taiwan Intellectual Property Office
- Date: Priority date May 2017
- Derailleur brands: FSA
- Derailleurs: FSA K-Force WE
