Zeus Industriale SA was established by Don Nicholás de Arregui in Eibar, in the Basque region in 1926. Zeus initially produced small parts, then components and finally complete bicycles. Nicholas de Arregui continued to acquire patents up until about 1964. However from 1958 one José Luis Eibar also started taking out patents (and continued to do so until about 1969). José Luis Eibar appears to claim to be the owner of Zeus in a 1962 advert in Le Cycliste. There’s a weird synchronicity here - both Eibar and Arregui are the names of Basque towns.
Sometime in the late 1980’s or early 1990’s Zeus seemed to have ceased trading. Orbea, also based near Eibar, seem to have bought the name and produced bicycles branded Zeus as recently as 2002. Orbea also use the Zeus name as a house brand for components such as seatpins.
I recently read some PR blurb describing Zeus as ‘one of cycling’s most storied brands’ or some such meaning-lite nonsense - but it’s true that you can’t write about Zeus without getting caught up in a tangled web of stories. It is, after all, only appropriate that a brand called Zeus should be surrounded by fantastical myths and legends.
The first of these stories is that Zeus invented the parallelogram derailleur in 1931, many years before the 1951 Gran Sport produced by that Johnny-come-lately called Tullio Campagnolo.
There could be something in some of this story; Nivex had a production parallelogram derailleur in 1938 and I have a 1946 Super Inax Sport parallelogram derailleur in this collection. Parallelogram designs were definitely in the air in the 1930’s and I suspect that there were any number of prototypes being fettled by eager zealots in gloomy sheds.
And there could also be nothing in any of this story; there seems to me to be a curious lack of photographs or press reports to back it up. The history of Zeus patents seems to show that they spent the 1940s making derivatives of French pull-chain designs and patented their first parallelogram derailleur in 1952 (a copy of the 1951 Campagnolo Gran Sport). I can’t categorically refute the idea that they invented the parallelogram derailleur - but I have to ask ‘where’s the beef?’
The second story is that Zeus and Campagnolo had some kind of secret or at least little known commercial relationship. I have been told on different occasions that Campagnolo sub-contracted ‘difficult’ production work to Zeus, that Zeus carried out design work for Campagnolo - designing some of Campagnolo’s signature items, that Zeus produced parts in materials like titanium for Campagnolo because Zeus had more advanced technology, that Campagnolo built the Zeus factory but abandoned it in the face of Spanish nationalism (the evil Generalissimo Francisco Franco even gets to play a walk-on part in this story) etc. etc.. The hidden text is that, in some way, Zeus supplied the touch of genius that Campagnolo exploited.
Again there could be something in some of this. It would be surprising if Campagnolo did not use sub-contractors for some component parts or when demand was exceedingly high. Using external designers is an Italian tradition (Pininfarina, Bertone, Guigaro... - Italian car design studios are too numerous to mention and they definitely supply the ‘touch of genius’ to the likes of FIAT).
And again there could also be nothing in any of the story. You cannot swing a cat in Northern Italy without hitting a precision engineering company or a world-class design studio - is there a good reason why Campagnolo would stray to Spain to obtain a titanium allen bolt? Did Campagnolo not have a high technology automotive business of their own using exotic materials?
The third story surrounds Luis Ocana’s 1973 victory in the Tour de France. This is sometimes presented as an occasion on which the Tour was won on a Zeus bike using Zeus gears, a tiny Spanish firm defeating the European giants. Sometimes the story grows legs, and Ocana wins by heroically defeating Eddy Merckx (equipped with the Campagnolo gears he misguidedly loved so much). There is a further twist in a quote from Richard Hallett on the Classic Rendezvous site claiming that Ocana won the Tour using a Zeus bike and Zeus gears by defeating Eddy Merckx in 1971.
I am no expert, but I believe that Eddy Merckx won the Tour in 1971, although Ocana did crash out while wearing yellow after a series of heroic attacks. Eddy Merckx accidentally caused the crash, and, according to legend, refused to wear the yellow jersey on the next day as a mark of respect for Ocana. However I believe that Ocana was riding for the Bic team, and I would guess that Bic would have made him ride a French bicycle.
I further believe that, in 1973, Ocana really did win the tour, but was still riding for the Bic team. Frank Berto claims that Ocana was riding a French Motobecane bicycle equipped with Campagnolo gears - which sounds entirely credible. Campagnolo certainly claim Ocana’s 1973 victory as their own. I also believe that Merckx did not ride the 1973 Tour and so was not available to be heroically defeated.
So, in summary, I think Luis Ocana did ride for Zeus (in 1975/6), did win the Tour (in 1973), and did win a moral victory over Eddy Merckx (in 1971), I just wouldn’t bet that it all happened at the same time! I am not completely certain, but I don’t think a Zeus bike or a bike using Zeus gears has ever won the Tour. It’s all a typical Zeus story, a wildly attractive and romantic barroom myth that can seem less convincing when subjected to the harsh the light of day.
So having expressed my reservations about various Zeus myths, what is the ‘real’ history of Zeus gears? Again I am no expert, but I think there are effectively eight generations of Zeus derailleurs:
Why does Zeus attract so many stories? My explanation would be that it is hard to overestimate how dominant Campagnolo was in the 1970’s, particularly in Britain. My memory of attending races was that every single rider was using Campagnolo gears of one sort or another. People talked a little about the Huret Jubilee, but you never saw one. For some reason you would have been laughed out of your club for turning up with a Simplex Super LJ or a Huret Success - they were simply too naff. Roto and Triplex were visibly too horrible. SunTour and Shimano were a sign that you were not a true believer and had crossed over to the dark side. That left Zeus as the one way of showing your individuality (while, of course, still fitting in). Zeus was all about being slightly different, slightly more thoughtful and slightly more interesting - and nothing breeds legends faster than the need to feel slightly superior.
How would I sum-up Zeus? Unfortunately not as ‘the forgotten geniuses of European bicycle component design’, but certainly as ‘the best of the Campagnolo imitators’.
Zeus Alfa Junior 1970